JJ Abrams, the mind behind notoriously devious TV plotlines as Alias and Lost, is working on a monster movie. However, the film is not being marketed in a traditional way. With a subtle flair, the as-of-yet nameless film has a poster featuring a decapitated Statue of Liberty, a teaser trailer that does an excellent job of raising questions instead of answering them, and three online places for people to attempt to dig up clues: 1-18-10.com has a collection of photographs time-stamped from the point at which the monster attacks, some of which have notes handwritten on the back; Slusho is a made-up slushie-style drink that has seen appearance in Alias and apparently has something to do with the film as well, although I have a lot of trouble trying to dig anything useful out of the bizarre website; and it appears that the protagonists of the film have their own Myspace accounts. The few things that JJ Abrams has said about the movie only add to the suspense. The monster was inspired by Godzilla, but is not a sequel or remake of any other work. It is not a parasite not an oversized anime-style robot. There are just enough hints for me to drive myself mad wondering about the end result–which, at the end of the day, means that the ad campaign has worked extremely well.